Wells Fargo “ATM Finder”

Advertising, Mobile

Media: Yelp
Brand: Wells Fargo
Agency: Universal McCann
Services: Desktop & Mobile Rich Media, Mobile Site


The objective of the ‘Wells Fargo ATM Finder’ ad creative was to showcase the plethora of nearby brand Bank Locations and ATMs to users.
Strategy included serving the desktop and mobile rich media ad units to business pages on Yelp that don’t accept cash, when a user would need a nearby ATM.