Caress Body Wash “Passion Release”


Media: Yelp
Brand: Caress
Agency: Mindshare
Services: Mobile Rich Media


The objective of the campaign was to drive awareness of the new innovation of Caress Body Wash. This was to be achieved by combining the “touch” technology of the body wash with the touch interface of mobile.
“Passion Release” was a fun, engaging way to align the body wash with relevant content to the target audience’s passion points. Users tapped the pearls to open them and reveal shopping, spas & salons, or romantic restaurants.