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“Seeking A Friend Sweepstakes”

Advertising, Development, Promotion

Media: Yelp & Facebook

Brand: Focus Features

Agency: OMD / Strawberry Frog

Services: Facebook Page, Flash Banners

Overview

Focus Features wanted to raise awareness and build excitement for the movie premiere of Seeking a Friend for the End of the World starring Steve Carroll and Keira Knightley.

Tactics centered around a thematic promotion with “things to do near you before the end of the world” content feeds powered by Yelp API providing top-rated spots for users to find places for their “End Of The World Party” or to finish their “Bucket List”.    Prizing included a private screening with 50 friends to increase social sharing.

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