Shop Small “Local Small Business Guide”

Advertising, Development

Media: Yelp
Brand: American Express
Agency: Digitas
Services: Yelp Guide Page, Flash Banners


American Express wanted to extend the reach of their annual “Shop Small” Small business initiative.  Working with Yelp and AMEX’s agency, VisualMax produced the Local Small Business Guide powered by the Yelp API.
Living as a Branded Guide Page on Yelp, the guide provided Yelpers with top-rated small businesses nearby to encourage the support of small business within their local community.  The campaign was supported by a focused SEM campaign planned and managed by VisualMax to help reach target audience and drive traffic to the guide.