Hyundai Azera “Your Journey”

Advertising, Mobile

Media: Yelp
Brand: Hyundai
Agency: Initiative
Services: Desktop & Mobile Rich Media, Design, Development


Hyundai Azera objective was to communicate the idea of a user journey.   To meet this objective Desktop & Mobile rich media creative was developed allowing users to plan their “journey” using Yelp API feeds served based on user geo-location.  Users could explore top-rated restaurants, active life and shopping locations as well as view in-banner video spot of the all-new Hyundai Azera.