Honda-Fit-is-a-Go

The Fit is a Go Promotion

Advertising, Promotion

Brand: Honda Fit

Agency: RPA

Media: IAC: Citysearch, Evite, Ticketmaster, LiveDaily 

Services:  Creative Direction, UI/UX, Development, Production and Media

Promotional campaign integrated with multiple IAC web properties. The objective of the campaign was to raise brand awareness with target audience and support introduction of the new vehicle to USA market.

The concept leveraged a unique online scavenger hunt promotion allowing users to search for clues on Citysearch, Evite, LiveDaily, and Ticketmaster.com to reveal the new Honda Fit automobile and register for a free giveaway of $10K cash towards a purchase of the car. VisualMax created effective display media across all 4 properties to promote the campaign.

The campaign generated over a 25% conversion rate with a minimum of 8 brand impressions per user session.

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