Effective SEM Solutions
VisualMax develops, executes and manages effective search engine marketing (SEM) programs on Google, Yahoo!, and Bing search networks. Our proactive and balanced approach assures our clients' brand, message and products are found by highly-targeted consumers online. Our clients receive the most current expertise, insight and guidance they need to launch effective pay-per-click campaigns that deliver measurable results
and ROI.
and ROI.
Analysis, Strategy and Planning
Website marketing analysis - accurately defining online SEM marketing objectives and KPI.
Competitive SEM program analysis.
Study and analysis of landing pages and market potential.
Competitive SEM program analysis.
Study and analysis of landing pages and market potential.
SEM Matrix
Keyword development, analysis and selection including long tail.
Ad Copy development - define headlines, call-to-action, and overall message for highest conversion rate. Landing page and site editorial development for optimal return.
Ad Copy development - define headlines, call-to-action, and overall message for highest conversion rate. Landing page and site editorial development for optimal return.
Campaign Optimization
Ongoing bid management of keywords, campaigns and ad groups.
Editorial Optimization - keyword expansion for 'long trail terms', ad copy, landing page, add negative keywords. Structure Optimization - modify account structure and budget / keyword bids.
Editorial Optimization - keyword expansion for 'long trail terms', ad copy, landing page, add negative keywords. Structure Optimization - modify account structure and budget / keyword bids.
Reporting
Performance metrics for campaigns. A/B testing results. Periodic review with in-depth analysis on user activity, keyword, ad group level, and recommendations for program expansion based on keyword categories, test ideas, ad formats, and prior experience.