Wells Fargo “ATM Finder”

Advertising, Mobile

Media: Yelp

Brand: Wells Fargo

Agency: Universal McCann

Services: Desktop & Mobile Rich Media, Mobile Site

Overview

The objective of the ‘Wells Fargo ATM Finder’ ad creative was to showcase the plethora of nearby brand Bank Locations and ATMs to users.

Strategy included serving the desktop and mobile rich media ad units to business pages on Yelp that don’t accept cash, when a user would need a nearby ATM.

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