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“Unbelievably Satisfying Experiences”

Advertising, Mobile, Promotion

Media: Yelp

Brand: Diet Dr Pepper®

Agency: Initiative

Services: Microsite, Flash Banners

Overview

Diet Dr Pepper® partnered with Yelp.com to develop a themed environment to present “Unbelievably Satisfying” experiences to their target audience in an effort to generate product awareness and capture opt-in user info for future promotional efforts.

VisualMax provided ideation, design and development creating a dynamic branded sitelet to promote “Unbelievably Satisfying” experiences for the Brand.

The sitelet featured a visually appealing cityscape Flash intro, multiple content categories featuring local experiences in areas of Arts & Entertainment, Nightlife, Spas and Restaurants using dynamic feeds from Yelp based on user IP location.  Visitors were encouraged to enter a thematic Sweepstakes to win a trip and create their own experience in Las Vegas, Miami or New York. VisualMax provided end-to-end production from concept to sweepstakes administration, legal and fulfillment.

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