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Tabasco “Your Passion, Your People”

Advertising, Promotion

Media: Yelp

Brand: Tabasco

Agency: Ogilvy

Services: Microsite, Desktop Rich Media

Overview

Tabasco wanted consumers to ‘Join the Tabasco Nation’ and to raise awareness of the trademark sauce.  VisualMax helped conceptualize and launch a custom micro-site that allowed fans to find top sauce worthy Yelp spots and earn prizes.

Users were encouraged to like Tabasco Nation on Facebook for a chance to win the ultimate Tabasco themed party with 10 friends.  Flash and rich media banner creative was developed to help drive target audience to the site.

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