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MasterCard & SU2C “Dine And Be Generous”

Advertising, Mobile

Media: Yelp

Brand: MasterCard & Stand Up 2 Cancer

Agency: Universal McCann

Services: Desktop & Mobile Rich Media, Design, Development

Overview

To promote MasterCard and Stand Up 2 Cancer’s new charity program, which uses proceeds from all credit or debit dining purchases to fund cancer research, rich media creative was developed to help users find nearby top-rated restaurants where they could participate and ‘dine and be generous’.

Yelp API was used to serve local restaurant business feeds via Desktop and Mobile rich media expandable banners.  Users could browse top-rated restaurants in banner and change location to find other restaurants nearby.

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