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Madonna “Truth or Dare”

Advertising

Media: Ticketmaster

Brand: Macy’s

Agency: NA

Services: Desktop Rich Media

Overview

To promote Madonna’s new fragrance “Truth or Dare”, available exclusively at Macy’s and Macys.com, VisualMax produced a Desktop Rich Media unit featuring her sexy new video commercial.

Users had the option to “Buy Now” or could play The Ultimate Fan Game for a chance to win Madonna tickets.

vismax