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Consumer Reports Print & Web Ad Creative

Advertising

Media: USA Today

Brand: Consumer Reports

Services: Creative & Art Direction, Copywriting

Overview

Consumer Reports engaged VisualMax to create a print and web advertising campaign to increase sales of CR Auto issue and raise brand awareness.

Using research that showed that auto extended warranties are not a good consumer purchase, VisualMax created messaging that would speak to and resonate with consumers and provide a provocative subject for CR’s communications team to use to generate media coverage.

Media included a full-page print ad in USA TODAY and banner ad creative on major auto targeted web sites.

VisualMax handled all creative and media planning/buying.

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