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Chevron “15 Miles. 15 Places.”

Advertising, Development, Mobile, Promotion, UI/UX

Media: Yelp

Brand: Chevron

Agency: Y&R

Services: Microsite, Mobile Site, Desktop & Mobile Rich Media, Banner Design & Production

Overview

Chevron wanted to get target customers out driving and exploring their local area in 14 US Markets and Vancouver, CA.

Solution:  “15 Places. 15 Miles.  Great places to go and things to do for you and your car” campaign was created for desktop and mobile users powered by Yelp API providing top-rated Shopping, Nightlife, Parks, and more alongside nearby Chevron locations.

Users in each market could also enter the “Drive & Go Seek” themed weekly Sweepstakes for a chance to win a free prize package including a $50 gas card and other items to help them get out and explore.  The promotion included viral sharing tactics and established goodwill and positive brand association with customers.

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